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A strong team at the head of CrossCountry.
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Tom joined CrossCountry as Managing Director in June 2019 from Arriva UK Trains Division, where he was involved in developing our Customer Strategy and providing leadership in several key operational areas.
Starting his railway career at the age of eighteen for British Rail in 1993 as traincrew, Tom worked his way successfully through various operational and customer facing supervisory and managerial roles. His first executive role was leading Silverlink Metro, and then moved on to director roles at First Great Western and First Capital Connect before joining Network Rail as their Future Operations specialist. Tom was then asked to turn around London Midland through significant operational difficulties before joining Arriva as Managing Director at Arriva Trains Wales, leading the team there, and then ultimately overseeing the successful end of the franchise, including the demobilisation of what was Arriva’s first contract in the UK rail market.
Anna joined CrossCountry in March 2020. She started work on the railway as a graduate at First Group, and has significant experience in bus and rail, having worked for First Glasgow, ScotRail and latterly Northern, where she was Regional Director.
Anna is responsible for the operational and financial performance in the North East and Scotland, helping to instigate change to benefit the customer. In Scotland, she will work closely with industry colleagues to position CrossCountry as a major player in the country, helping us to realise our strategic objectives.
John brings nearly 30 years’ rail experience, having held numerous operational roles for West Midlands Trains and Virgin Trains as well as delivering successful projects in rail consultancies.
With full responsibility for the operational and financial performance of the West Midlands and North West region, John will be able to provide strategic direction to support the business’ growth.
Richard is a Chartered Mechanical Engineer with 17 years’ experience in traction and rolling stock engineering. Richard has been managing engineering teams for a number of years and took up the role of Service Delivery Director in October 2019.
During his time at CrossCountry, Richard has delivered strong fleet performance and safety for our fleets and has been responsible for delivering a number of challenging franchise commitments, including bringing our 40 year old HST Fleet up to modern accessibility standards, introducing free Wi-Fi service on all fleets and fitment of the autosander system on the Voyager fleet (the latter project winning the 2018 Rail Business Award for Technical Innovation Excellence).
Sarah joined CrossCountry as interim Planning and Performance Director in October 2019. She has over 20 years’ experience in various roles across the rail industry in both train operating companies and Network Rail.
Sarah and her team, working with the wider business and Network Rail, are responsible for the creation of timetables, agreeing on network access, reporting on performance and collating plans for improvements as well as the supervision of the timetable delivery through the control centre activities.
Ed leads the business’s commercial team, responsible for all marketing and revenue activities that help drive customer growth through awareness of the franchise’s services and journey opportunities. He joined CrossCountry in 2016, bringing with him 9 years’ experience of pricing and demand forecasting roles spanning hospitality, utilities and coach travel.
Bryony returned to CrossCountry as Head of Transformation in March 2020 to support the delivery of CrossCountry's vision. In this new role, Bryony will ensure our business plan and strategy are relevant and up to date and that our business is delivering the services customers want in the most efficient way.
Most recently Bryony worked at Arriva UK Trains Division championing customer experience and was Transition Lead for the mobilisation of Arriva Rail London.
Gillian leads CrossCountry’s Finance team, taking care of the business’s financial health, medium and long-term growth strategy and reporting. Gillian joined us from Arriva TrainCare where she was the Finance and Commercial Director and Deputy MD.
Gillian, who is a qualified engineer, retrained in finance 15 years ago and has been with Arriva for 9 years. Over the last 5 years, Gillian has played a significant role in the strategic and operational successes at Arriva TrainCare, transforming the company from a marginal business to a successful multi-site operation with significant revenue, customer engagement, commercial focus and profit growth.
Karen leads the team responsible for taking care of CrossCountry’s people, including recruitment, employee relations, development and training for all 1800 employees.
Karen has held a variety of both operational and HR roles before moving into the public transport industry just over 12 years ago, working for First Group, London Midland Trains, and more recently the Go-Ahead Group, supporting them with some of their UK business development ventures.
Lee joined CrossCountry in 2018 as the Customer Service Director leading the team responsible for delivering the customer experience.
As the Network Services Director, Lee leads the teams responsible for planning and performance, train service delivery, customer service training and catering provision. Lee's railway career has included a wide range of roles across Network Rail, East Midlands Trains, Northern and Arriva Trains Wales.
In November 2019, Sally joined us from Chiltern Railways. Sally has significant experience in external and internal communications and in recent years, she has completed an MBA specialising in international business and marketing. Sally also has significant agency experience having worked for a large London-based communications consultancy for six years prior to joining the rail sector. Here she worked in corporate communications for numerous international businesses including HSBC and Unilever.
As Head of Corporate Affairs at CrossCountry, Sally is responsible for the development and delivery of the corporate affairs strategy to support the business' wider business objectives. She oversees all communications activity as well as the approach with stakeholders and the Department for Transport.