With over £2m worth of tickets sold, CrossCountry's e-ticket highlights the growing importance that technology is playing between the rail industry and its customers. E-tickets now account for 12% of CrossCountry's overall online ticket sales with 11,000 sold during November and December alone - showing customers have quickly caught on to the simplicity of CrossCountry's e-tickets.
David Watkin, CrossCountry's Commercial Director said: "This is yet another milestone for CrossCountry and we're delighted our e-tickets are proving popular with customers. They are simple, hassle-free and user-friendly. Our website is also extremely easy to navigate and gives an online portal where people can buy their tickets for any rail journey in Britain without having to queue at the station."
David added: "It's no secret that if people book far enough in advance through our website there are great deals to be found. With 70,000 of our advanced fares frozen at 2009 prices, there isn't any better opportunity than now to grab a cheap deal."
The official CrossCountry website is available through www.crosscountrytrains.co.uk
For more information please call the CrossCountry Press Office on 0121 2006115 or email firstname.lastname@example.org
CrossCountry started operating on 11 November 2007. The franchise, which is the most extensive in the UK, will run until 31 March 2016. For further information on CrossCountry services and future franchise plans log on to www.crosscountrytrains.co.uk
CrossCountry is now live on Facebook at facebook.com/crosscountrytrains.
Arriva is one of the largest private sector providers of passenger transport in Europe, employing more than 43,500 people (including share of associate companies) and providing more than one billion passenger journeys every year.
Arriva provides transport services including buses, trains, commuter coaches and water buses, and operates in 12 European countries: Czech Republic, Denmark, Germany, Hungary, Italy, the Netherlands, Poland, Portugal, Slovakia, Spain, Sweden and the UK.
CrossCountry facts and figures:
STATIONS SERVED: 118
ROUTE MILES: 1,654
WEEKDAY SERVICES: 295
PASSENGERS CARRIED: Over 30 million passenger journeys a year anticipated
ANNUAL TRAIN MILEAGE: Approximately 19 million
EMPLOYEES: Approximately 1,600
LONGEST TRAIN SERVICE: 08.20 Aberdeen to Penzance (774 miles)
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