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Wednesday 26 February 2025
CrossCountry has today, Wednesday 26 February, announced the appointment of Shiona Rolfe as new Managing Director, taking effect from Saturday 1 March.
Shiona brings a wealth of strategic and operational leadership experience from a 20-year career in the private and public sector.
She joins CrossCountry from Amazon where she headed up the fulfilment operation in South West England and West Yorkshire. Prior to this she held a number of senior positions at Royal Mail, culminating in Service Delivery Director, Southern region. In this role, Shiona led all aspects of the supply chain in a region covering half the UK and led on delivery of complex and detailed changes to improve customer experience and performance.
Interim Managing Director Scott Maynard will work closely with Shiona over the coming weeks to ensure a smooth transition, ahead of standing down.
Shiona Rolfe, incoming Managing Director of CrossCountry, said: “I am excited to be joining the CrossCountry team and am looking forward to working with colleagues to deliver high-quality rail services across the many communities that we serve.
“At a time when the rail sector is undergoing significant change, CrossCountry is committed to improving its services to meet the needs of its passengers and serving as a trusted partner to Government”.
Amanda Furlong, Interim Managing Director of UK Trains at Arriva said: “Shiona joins CrossCountry at an important time for the business, when progress is being made to improve services across the network.
“Her proven track record of delivering transformational change and operational excellence will be crucial in providing the leadership needed to improve performance and drive the business forward.
“I look forward to working closely with Shiona to help deliver the outstanding service CrossCountry customers deserve.”
CrossCountry Press Office: [email protected]
About CrossCountry
CrossCountry is a long-distance passenger train operator, with a network stretching from Aberdeen to Penzance and from Stansted to Cardiff and calling at over 100 stations. Based in Birmingham, CrossCountry connects seven of Britain’s 10 largest cities and delivers 240 services every weekday, equating to over 42 million passenger journeys each year.
For further information on CrossCountry services, visit crosscountrytrains.co.uk or visit one of our social media platforms via X @crosscountryuk or Facebook at facebook.com/crosscountrytrains
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