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With over £5m worth of tickets sold and nearly 19,000 sold during November and December alone, customers are catching on to the simplicity of purchasing their rail tickets online. E-tickets now account for 11% of CrossCountry's overall online ticket sales.
CrossCountry's Commercial Director, David Watkin said: "Our e-tickets are growing in popularity with customers due to their simplicity and user-friendliness. Our website is extremely easy to navigate and provides an online portal where people can buy their tickets for any rail journey in Britain from the comfort of their own home or office.
Mr Watkin added: "It's no secret that if people book far enough in advance through our website there are great deals to be had. With 70,000 of our advanced First Class and Standard fares frozen at 2010 prices, there isn't any better opportunity than now to pocket a cheap deal."
CrossCountry started operating on 11 November 2007. The franchise, which is the most extensive in the UK, will run until 31 March 2016. For further information on CrossCountry services and future franchise plans log on to www.crosscountrytrains.co.uk.
CrossCountry is part of the Arriva group, which is owned by Deutsche Bahn. Arriva is a leading pan-European public transport operators with more than 42,000 employees and operations across 12 European countries. The link to Arriva is www.arriva.co.uk. The link to Deutsche Bahn is www.deutschebahn.com.
CrossCountry is now live on Facebook at facebook.com/crosscountrytrains.
Follow CrossCountry on Twitter via twitter.com/crosscountryuk.
CrossCountry facts and figures
STATIONS SERVED: 118
ROUTE MILES: 1,654
WEEKDAY SERVICES: 293
PASSENGERS CARRIED: Over 30 million passenger journeys a year anticipated
ANNUAL TRAIN MILEAGE: Approximately 16 million
EMPLOYEES: Approximately 1,700
LONGEST TRAIN SERVICE: 08.20 Aberdeen to Penzance (774 miles)
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