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The Weekend Upgrade ticket enables customers who buy eligible standard class tickets to purchase an 'add-on' product from as little as £10 which then entitles them to First Class travel on CrossCountry services on Saturdays, Sundays and most Bank Holidays.
CrossCountry's Head of Marketing Louise Blyth said; "Weekend First Class upgrades are an important part of our online product range. Many people travel with us at the weekend for leisure purposes and being able to upgrade to First Class is something to make their trip that bit more special."
Louise added: "Our website is easy to navigate which means customers can upgrade to First Class from the comfort of their own home, with no fuss and unlike with other online rail retailers, they won't be charged a booking fee."
CrossCountry's Weekend Upgrade ticket is available at crosscountrytrains.co.uk and can also be purchased onboard and at railway stations.
In First Class CrossCountry's customers can enjoy larger, reclining seats and more table space. Plus, on many services, customers can enjoy a range of complimentary refreshments throughout the day.
For more information please call the CrossCountry Press Office on 0121 2006115 or email email@example.com
CrossCountry started operating on 11 November 2007. The franchise, which is the most extensive in the UK, will run until 31 March 2016. For further information on CrossCountry services and future franchise plans log on to www.crosscountrytrains.co.uk
CrossCountry is now live on Facebook at facebook.com/crosscountrytrains.
Follow CrossCountry on Twitter via twitter.com/crosscountryuk.
Arriva is one of the largest private sector providers of passenger transport in Europe, employing more than 43,500 people (including share of associate companies) and providing more than one billion passenger journeys every year.
Arriva provides transport services including buses, trains, commuter coaches and water buses, and operates in 12 European countries: Czech Republic, Denmark, Germany, Hungary, Italy, the Netherlands, Poland, Portugal, Slovakia, Spain, Sweden and the UK.
CrossCountry facts and figures
STATIONS SERVED: 118
ROUTE MILES: 1,478
WEEKDAY SERVICES: 295
PASSENGERS CARRIED: Over 30 million passenger journeys a year anticipated
ANNUAL TRAIN MILEAGE: Approximately 16 million
EMPLOYEES: Approximately 1,600
LONGEST TRAIN SERVICE: 08.20 Aberdeen to Penzance (773 miles)
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