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Lymington-Brockenhurst CRP: using film to promote public transport and local tourism

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The Lymington to Brockenhurst line takes its route through the picturesque New Forest and links the scenic Isle of Wight to the mainland.  

Lymington-Brockenhurst Community Rail Partnership (CRP) is one of 17 across the CrossCountry network that we support with funding and through bids to our Community Engagement Fund. These funds enable the CRP to work with local people, engaging their skills and experience and important local knowledge to make a difference for communities and passengers.  

Brockenhurst station is the penultimate stop on our Manchester Piccadilly to Bournemouth service: this national rail connectivity has been cleverly harnessed by the CRP to promote local tourism via public transport through a number of film 'shorts' called 'Where will your journey take you?".  

From visiting the beautiful new Forest, to local shopping, getting around by cycle, hotels and travel onto the island – every aspect of local tourism is covered - giving viewers a real taste of the area and inspiration for getting to and from and around without having to use the car. The films also aim to boost the local economy through attracting more visitors to the area. 

The first film focuses on the annual UK PRIDE event, which in 2018 was awarded to Ryde on the Isle of Wight. The two-minute film follows visitors travelling to and from the event using all forms of public transport  https://www.youtube.com/watch?v=6SLEnT9KNZs 

"Where will your journey take you?" number two is Cycling on the Isle of Wight, showing connections from Brockenhurst, and the variety of scenery and attractions to enjoy.  https://www.youtube.com/watch?v=uwRaykHwsis  

Film number three is a promotion for Christmas shopping in Brockenhurst and showing local places to stay and travel by rail to the area, direct from Manchester and Birmingham, with CrossCountry. 

https://www.youtube.com/watch?v=vuxriKx6RHM 

Most recently, launched to partners in November 2018, is "Where will your journey take you in autumn?"  Watch the film at https://youtu.be/OdG__H7IzgA  as it follows a family travelling by our train to Hampshire's Brockenhurst station, and then exploring the beautiful New Forest countryside by bike. 

Pictured are partners including Lymington-Brockenhurst station adopters and Three Rivers CRP, who also supported the autumn film project. 

Rail Development Officer, Bobby Locke, says: “CrossCountry has made a huge contribution to the Lymington-Brockenhurst CRP, both with core funding and funding for some key projects like these to promote Brockenhurst station as a mainline gateway to the Isle of Wight.

The funding has also helped us to support station adopters and local events, such as to provide fully accessible toilets and a Changing Spaces toilet at the UK PRIDE event, as well as British Sign Language interpreters to boost accessibility." 

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