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CrossCountry and Chiltern Railways pledge £300,000 to boost apprenticeships at small companies

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CrossCountry and Chiltern Railways are helping the region’s economy recover from Covid-19 by pledging £300,000 to the Apprenticeship Levy Transfer Fund set up by the West Midlands Combined Authority (WMCA) to boost jobs and skills at smaller businesses.

The train companies are part of the Arriva group, one of the leading providers of passenger transport in Europe, are the first train operators to join the scheme.

The WMCA set up the Apprenticeship Levy Transfer Fund to cover the costs of training apprentices at small and medium-sized enterprises (SMEs) in the West Midlands and last month funded training for a record 232 apprentices across the region.

A total of 936 apprentices and 302 SMEs have now benefited from the fund, demonstrating the WMCA’s commitment to keeping levy money within the region, boosting skills, job opportunities and productivity by supporting more young people and adults of all ages into work.

Andy Street, the Mayor of the West Midlands and former managing director of John Lewis, said: “It is absolutely critical that we do everything we can to support new job and training opportunities following the Covid-19 pandemic, which is set to see many people lose their jobs.

“Our Apprenticeship Levy Transfer Fund is a fantastic way to do this, as it allows smaller firms to hire apprenticeships and help train and skill them up, when normally they would not be able to afford to do so.
“But the success of this fund depends entirely on contributions from big employers in the region, so it is brilliant news that CrossCountry and Chiltern Railways have become the first train operating companies to join the scheme.
“I would urge more firms to come forward and pledge their unspent apprenticeship levy money, so we can create more apprenticeship opportunities in the region at a critical time for our local economy.”

Charged by HM Revenue and Customs on all businesses with a payroll of over £3 million, the levy is held by the Government for businesses across the country to utilise the funds to pay for apprenticeship training and assessment by bringing in new talent or plugging skills gaps with their staff. Any unspent levy is retained by the Government after a two-year period.

The WMCA uses its strong local knowledge and relationships to identify large businesses which can donate unspent levy to SMEs through the Apprenticeship Levy Transfer Fund, covering 100% of their apprenticeship training and assessment costs.

Tom Joyner, managing director at CrossCountry, which has pledged £200,000, said: “We are delighted to be the first Midlands-based train operator to support this initiative.

“Birmingham is at the heart of our network, so it’s fantastic to be able to support apprenticeships in our home city, helping to develop skills and drive economic growth in the region.”

Mary Hewitt, interim managing director at Chiltern Railways, said: “Promoting skills and training is a top priority for our business. Chiltern Railways is committed to supporting our own people in apprenticeship roles across our business. We are proud to partner with the WMCA to offer the same opportunity to the employees of businesses across the region.”

Cllr George Duggins, WMCA portfolio holder for productivity and skills and leader of Coventry City Council, said: “As we recover from the Covid-19 shutdown, it’s vital that we support local SMEs to expand. Apprenticeships can now also be undertaken by staff who are on furlough.

“The Apprenticeship Levy Transfer Fund is a great way for young people and adults of all ages to gain new jobs and qualifications.”

The WMCA is now calling on employers who may not have considered hiring apprentices to tap into the Apprenticeship Levy Transfer Fund. Large organisations are also being encouraged to get in touch to discuss transferring their unspent levy.

For more information, visit or contact [email protected]
Click here to watch a video of Andy Street, Mayor of the West Midlands, and Tom Joyner, managing director at CrossCountry, talking about the company’s pledge to the Apprenticeship Levy Transfer Fund.

Notes to Editors:
About CrossCountry
CrossCountry’s network is a long-distance passenger train operator. Stretching from Aberdeen to Penzance and from Stansted to Cardiff, it calls at over 100 stations. Based in Birmingham, it connects seven of the Britain’s 10 largest cities and delivers 298 services every weekday, equating to over 42 million passenger journeys each year. 

For further information on CrossCountry services visit or follow them online via Twitter at @crosscountryuk or 

CrossCountry is part of the Arriva group, one of the leading providers of passenger transport in Europe. Arriva employs over 53,000 people and delivers over 2 billion passenger journeys across 14 European countries each year 

About Chiltern Railways

Chiltern Railways is part of the Arriva group, one of the leading providers of passenger transport in Europe, employing over 53,000 people and delivering 2 billion passenger journeys a year across 14 European countries. We are part of Deutsche Bahn (DB), one of the world’s leading passenger and logistics companies, and are responsible for DB's regional passenger transport services outside Germany.

About the WMCA:
The West Midlands Combined Authority was created on 17th June 2016. It comprises:
Constituent members:
Birmingham City Council, City of Wolverhampton Council, Coventry City Council, Dudley Metropolitan Borough Council, Solihull Metropolitan Borough Council, Sandwell Metropolitan Borough Council and Walsall Metropolitan Borough Council.
Non-constituent authorities with reduced voting rights:
Cannock Chase District Council; Nuneaton and Bedworth Borough Council; Redditch Borough Council; Tamworth Borough Council; Telford and Wrekin Council; North Warwickshire Borough Council; Rugby Borough Council; Stratford-on-Avon District Council; Shropshire Council; Warwickshire County Council.
LEPs (Local Enterprise Partnerships):
LEPs are voluntary partnerships between local authorities and businesses. They determine local economic priorities and lead on economic growth and job creation within their areas. They are:
• Black Country LEP
• Coventry and Warwickshire LEP
• Greater Birmingham and Solihull LEP
Observer organisations:
• Herefordshire Council
• The Marches LEP
The following organisations have contributed to the Apprenticeship Levy Transfer Fund:
Amazon, BBC, BMet College, BNP Paribas Personal Finance UK, BT, Chiltern Railways, City of Wolverhampton Council, CrossCountry, Dudley Council, Enterprise, Grafton Group - Buildbase/Selco/Plumbase, HSBC, Lendlease, Lloyds Banking Group, National Express, Pertemps, RAC, Sandwell Council, St Modwen Properties, SUEZ Recycling and Recovery UK, University of Birmingham, University of Warwick, Walsall College, Wesleyan

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