Saturday 22 and Sunday 23 March - Traveling this weekend? Please visit our Travel Information page for more information about our services - more information
Friday 28 February 2025
Long-distance train operator CrossCountry has today, Friday 28 February, announced the award of a multi-year contract to develop their digital customer platform to Arriva Customer Engine (ACE) following a competitive procurement process.
Cutting-edge digital platform ACE currently powers websites and mobile apps for various UK transport operators, offering an all-in-one solution for customers to plan journeys, book tickets (without booking fees), receive live travel updates, and access essential information while on the move.
The platform is set to enhance CrossCountry’s digital services, delivering an improved customer experience across the operator’s UK network. ACE’s intuitive design and customer-focused features will enable CrossCountry passengers to benefit from seamless ticketing and real-time travel updates, ensuring a smoother and more convenient journey.
The Arriva Customer Engine (ACE) was selected amongst 22 competitors through the Government’s Utilities Contract Regulation (UCR) framework.
Mark Anderson, CrossCountry’s Customer & Commercial Director, said: “We are delighted to partner with ACE to bring an enhanced digital experience to our customers – without the burden of booking fees.”
“Investing in the latest technology means we are making it easier for passengers to plan and book their journeys with confidence, while also ensuring they receive the most up-to-date travel information.”
Neil Shah, IT & Digital Director at Arriva UK Trains, said: “We are delighted to be working with CrossCountry and to bring our market-leading platform to even more customers. ACE will make it cheaper and easier to purchase tickets, improving the customer experience and encouraging more people to travel on public transport.”
The new contract marks a vital step in CrossCountry’s commitment to improving customer service through innovation, offering passengers a more streamlined and efficient digital experience.
CrossCountry Press Office: [email protected]
About CrossCountry
CrossCountry is a long-distance passenger train operator, with a network stretching from Aberdeen to Penzance and from Stansted to Cardiff and calling at over 100 stations. Based in Birmingham, CrossCountry connects seven of Britain’s 10 largest cities and delivers 240 services every weekday, equating to over 42 million passenger journeys each year.
For further information on CrossCountry services, visit crosscountrytrains.co.uk or visit one of our social media platforms via X @crosscountryuk or Facebook at facebook.com/crosscountrytrains
Train operator CrossCountry has awarded almost £17,000 to social enterprise Social Bite’s Jobs First programme in Edinburgh.
Read More
Train operator CrossCountry has welcomed the arrival of the first train to go through its multi-million pound fleet refurbishment programme.
Read More
CrossCountry has today, Wednesday 26 February, announced the appointment of Shiona Rolfe as new Managing Director, taking effect from Saturday 1 March.
Read More
