CrossCountry has partnered with the Rail Safe Friendly programme to help promote rail safety awareness to young people.
Rail Safe Friendly was launched in March 2023 by Stuart Heaton following the tragic death of 11-year-old Harrison Ballantyne who received a fatal electric shock after climbing over a fence to retrieve his football at a train depot.
Over 4,000 UK schools are already on board with the Rail Safe Friendly programme and more than 80 organisations from across the rail sector have become partners and sponsors of the programme.
The Rail Safe Friendly broadcasts are delivered through live or on demand content digitally into classrooms and assembly halls via the Learn Live channel. The channel also has a moderated, GDPR-compliant live chat facility to promote interaction from schools and colleges taking part in Rail Safe Friendly.
Digital education provider Learn Live delivers Network Rail's video safety content about the dangers of trespassing on railways directly to schools - since it was launched in 2019 it has reached over 21 million young people more than 12,500 schools across the UK.